Truesee's Daily Wonder

Truesee presents the weird, wild, wacky and world news of the day.

Tuesday, October 12, 2010

 

KFC Double Down going on more students' butts

KFC pastes its Double Down ad on more students' butts
Updated 4h 31m ago 
|
 In Louisville, Spalding University students serve as billboards for KFC's Double Down.
In Louisville, Spalding University students serve as billboards for KFC's Double Down.

 

 

 

 

 

 

 

 

 

 

 

Bruce Horovitz, USA TODAY

KFC is doubling down on its promo across college coeds' backsides. The world's largest chicken chain is putting yet more college women — at three more universities — into sweatpants with "Double Down" emblazoned across their rear ends.Double Down is KFC's new male-targeted sandwich that uses chicken patties as buns.KFC's newest Double Down "ambassadors," found through a competition on its Facebook page, will be paid $500 each to wear the pants and hand out $5 KFC coupons for a day at Colorado State University in Fort Collins, Colo.; Indiana University in Bloomington, Ind.; and James Madison University in Harrisonburg, Va.

 

The move follows stinging criticism last month after KFC first rolled out the provocative promo at Spalding University in Louisville. Even before it begins later this week, the expansion of the promo is drumming up additional criticism."It's hideous," says Terry O'Neill, president of the National Organization for Women. "This is 12-year-old boy humor."Brand guru Steven Addis says the promo may be reprehensible, but it's not necessarily stupid. "Whether intended or not, KFC is becoming the Hooters of fast food."KFC received 600 applications for the new jobs on its Facebook page, spokeswoman Laurie Schalow says. The women were picked for their experience, not their looks, she says. Two of the women have done beer company promos.One is Sara Coleman, a 21-year-old senior at Colorado State, who majors in criminal justice. She says she already does promos for Anheuser-Busch and heard about the KFC promo from her mom.Coleman has no problems with the outfit. "There are worse things that sweatpants could say," says Coleman, who hopes to use the money to go to Las Vegas.She and two friends will pass out the coupons at CSU's homecoming football game Saturday. "There will be girls in a lot less clothing at the game. We're just wearing something we'd wear to bed."Her school's officials are OK with the promo. "We support the right of local and national businesses to distribute information about their products and services to our campus community," says Mike Ellis, assistant vice president for student affairs.Chris Muller, Boston University hospitality school dean, thinks the promo will be a hit, but doesn't like it. "In college life, women are supposed to be highly sexed and men are supposed to be very hungry. Someone said: 'Let's put them together.' "


Comments: Post a Comment

<< Home

Archives

April 2024   March 2024   February 2024   January 2024   December 2023   November 2023   October 2023   September 2023   August 2023   July 2023   June 2023   May 2023   April 2023   March 2023   February 2023   January 2023   December 2022   November 2022   October 2022   September 2022   August 2022   July 2022   June 2022   May 2022   April 2022   March 2022   February 2022   January 2022   December 2021   November 2021   October 2021   September 2021   August 2021   July 2021   June 2021   May 2021   April 2021   March 2021   February 2021   January 2021   December 2020   November 2020   October 2020   September 2020   August 2020   July 2020   June 2020   May 2020   April 2020   March 2020   February 2020   January 2020   December 2019   November 2019   October 2019   September 2019   August 2019   July 2019   June 2019   May 2019   April 2019   March 2019   February 2019   January 2019   December 2018   November 2018   October 2018   September 2018   August 2018   July 2018   June 2018   May 2018   April 2018   March 2018   February 2018   January 2018   December 2017   November 2017   October 2017   September 2017   August 2017   July 2017   June 2017   May 2017   April 2017   March 2017   February 2017   January 2017   December 2016   November 2016   October 2016   September 2016   August 2016   July 2016   June 2016   May 2016   April 2016   March 2016   February 2016   January 2016   December 2015   November 2015   October 2015   September 2015   August 2015   July 2015   June 2015   May 2015   April 2015   March 2015   February 2015   January 2015   December 2014   November 2014   October 2014   September 2014   August 2014   July 2014   June 2014   May 2014   April 2014   March 2014   February 2014   January 2014   December 2013   November 2013   October 2013   September 2013   August 2013   July 2013   June 2013   May 2013   April 2013   March 2013   February 2013   January 2013   December 2012   November 2012   October 2012   September 2012   August 2012   July 2012   June 2012   May 2012   April 2012   March 2012   February 2012   January 2012   December 2011   November 2011   October 2011   September 2011   August 2011   July 2011   June 2011   May 2011   April 2011   March 2011   February 2011   January 2011   December 2010   November 2010   October 2010   September 2010   August 2010   July 2010   June 2010   May 2010   April 2010   March 2010   February 2010   January 2010   December 2009   November 2009   October 2009   September 2009   August 2009   July 2009   June 2009   May 2009   April 2009   March 2009   February 2009   January 2009   December 2008  

Powered by Lottery PostSyndicated RSS FeedSubscribe